In the world of content creation and social media management, connecting with your audience is paramount. One effective way to achieve this is by incorporating trending topics into your editorial and social media calendars. While not every piece of content needs to revolve around a current event, strategic utilization of trending topics can help you ride the waves of demand in search engines and social platforms. To assist you in discovering what’s currently trending, we have compiled a list of 14 top-notch sources. Let’s dive in and explore the possibilities!
1. Google Trends: Unleash the Power of Search
As the gold standard for identifying trending search topics, Google Trends provides invaluable insights for your industry. It tracks global search trends and offers a wealth of data, including breakdowns by date range, geo-location, category, search type (web search vs. YouTube), and more. Notably, Google has integrated Google Trends into its search engine, making it a hub for both queries and the latest trending stories tailored to your interests.
2. Exploding Topics: Discover Emerging Business Ideas
Entrepreneurs, investors, and trend enthusiasts can leverage Exploding Topics to identify the latest business ideas, categories, or companies on the rise. Although this tool provides less context compared to others, you can subscribe to their newsletter or use it alongside complementary resources to gain a comprehensive understanding of each trend.
3. SparkToro Trending: Stay Ahead in Marketing and SEO
When Inbound.org ceased operations, SparkToro emerged as a valuable resource for marketers. SparkToro Trending highlights the most recent marketing, SEO, and technology articles that are generating buzz. By analyzing social shares from connected members, SparkToro uncovers trending topics, allowing you to stay informed and inspired.
4. FrontPageMetrics: Unearth Reddit’s Hidden Gems
FrontPageMetrics proves invaluable for identifying burgeoning areas of interest on Reddit. With over 3 million tracked subreddits, this tool helps you uncover subreddits experiencing significant daily, weekly, and monthly growth. By delving into these niche communities, you can find content ideas that resonate with your target audience.
5. Feedly: Consolidate Your Content Sources
Streamline your content discovery process by utilizing Feedly, an exceptional tool for aggregating the latest stories from your audience’s preferred publications and news sources. By curating a list of vital sources, Feedly keeps you up to date with trending topics in your industry. Furthermore, its premium features enable you to follow newsletters, Twitter feeds, Google News, or even use its AI-powered bot for topic-specific web monitoring.
6. Podcast Notes: Extract Key Insights Effortlessly
Podcasts are a hidden treasure trove of trending topics. However, consuming numerous podcasts can be time-consuming and impractical. Enter Podcast Notes, which condenses the key takeaways from various podcasts into a convenient newsletter format. Whether you’re interested in fitness, nutrition, startups, technology, finance, crypto, or lifestyle topics, Podcast Notes has got you covered.
7. Buzzsumo: Unveil Social Media’s Viral Content
Social media-savvy community managers rely on Buzzsumo to stay updated on trending topics. This tool excels at identifying viral content across multiple social channels and extends its capabilities to video platforms and Q&A websites. If you’re eager to discover the most engaging video content in your niche, Buzzsumo provides valuable insights from YouTube and beyond.
8. Trends.co: The Gateway to Industry Insights
For an in-depth understanding of emerging topics across industries, Trends.co is a go-to resource. Its newsletter presents comprehensive breakdowns of various trends, covering all the essential aspects. Additionally, Trends.co offers paid features and opportunities for collaboration within its community, allowing for more extensive research on each topic.
9. Treendly: Your Google Alerts for Trending Topics
Treendly positions itself as the Google Alerts equivalent for Google Trends. While Google Trends now offers subscription functionality, Treendly takes it a step further by enhancing the user experience and sourcing data from diverse outlets beyond Google. Keep your finger on the pulse of trending topics effortlessly with this versatile tool.
10. Product Hunt Topics: Discover Cutting-Edge Products
Product Hunt is a platform that showcases the latest digital products across multiple industries, empowering anyone to submit their own creations. The PH community determines the ranking of products through upvotes and reviews. By subscribing to Product Hunt’s Topics, such as productivity, developer tools, AI, UX, marketing, design, and IoT, you gain access to a wealth of trending products within your chosen category.
11. Trendwatchers: Combining Trends and Blog Topics
Trendwatchers allows you to follow trends based on specific categories or keywords. What sets it apart is its ability to combine trend data with a “blog topic generator” functionality. This unique feature helps you identify trending topics and transform them into compelling, click-worthy content.
12. Conference Agendas: Where Experts Unveil Trends
Conferences often serve as a breeding ground for trending topics. Keynote speeches and breakout sessions, led by niche subject matter experts, frequently reveal new and emerging trends. By scouring conference agendas in your industry, you can gain valuable insights and stay ahead of the curve.
13. Publications’ Editorial Calendars: Timely Content Inspiration
Editorial calendars of publications are designed around seasonal search trends that resonate with their readership. When crafting your content calendar, refer to these editorial schedules to uncover inspiring ideas or identify trends that peak during specific seasons or cultural moments.
14. Trendhunter: A Treasure Trove of Trend Data
As one of the leading trend data providers, Trendhunter offers a wide array of valuable resources. From free trend articles to custom research, books, public speaking services, and events, Trendhunter caters to trend enthusiasts in every way possible. With such a plethora of resources at your disposal, you’ll be well-equipped to craft compelling campaigns.
Harness the Power of Trending Topics
With an abundance of trend spotting tools available, it’s essential to leverage their collective power to enrich your marketing strategies. These tools enable you to aggregate articles, newsletters, alerts, and moments of inspiration, empowering you to build future campaigns that captivate your audience. So, don’t hesitate—put these valuable resources to work and unlock your potential for success!